Is content marketing as simple as posting relevant content on your online channels and calling it a day? We wish it was. Think of it this way: you work tirelessly on a workshop’s content only to have no one attend your session.
Does this mean your material was not good enough? Not at all. Instead, it suggests that you put all your energy into developing the content while neglecting the other crucial elements necessary for the success of your workshop.
Similarly, content marketing is more than just writing. It encompasses a series of steps and phases that require equal dedication and focus to ensure the success of the campaign. Feeling lost? Don’t worry. In this blog, we will guide you through the five stages of the content marketing process that are bound to secure your triumph
Must-Needed Elements for a Successful Content Marketing Process
1. Extensive Research and Planning
Is it possible to create content that truly resonates with your audience if you don’t know who they are? Remember, the essence of content marketing lies in keeping your audience engaged by consistently sharing relevant information with them.
To achieve this, your first step is to know what your target audience considers relevant. And accomplishing that requires thorough research. Here are some tasks you need to undertake in this phase:
- Define your target audience and key demographics.
- Uncover their areas of interest.
- Identify the platforms where their activity is most pronounced.
- Familiarize yourself with their online behavior.
- Understand their needs.
Diving in headfirst without conducting proper research would be like asking someone to write my essay without providing a topic. Hence, it’s crucial not to skip the research stage. Once you can check off all the items listed above, you can then proceed to outline your content marketing strategy.
Here’s a step-by-step guide to assist you in formulating a solid plan:
- Develop a Customer Persona: Craft a fictional character by compiling data about your ideal clients. This will aid in anticipating your audience’s response to your campaign.
- Define Your Objectives and Metrics: Are you aiming to increase website traffic, generate more leads, enhance customer relationships, or elevate brand awareness? Once your goals are in place, pinpointing relevant metrics and evaluating performance becomes simpler.
- Choose Content Type and Format: You can choose from various content types and formats from blogs and videos to webinars and social media posts. While the idea of creating content for every format might be appealing, remember the saying “jack of all trades, master of none.” Hence, we recommend selecting the most fitting format based on your budget and audience.
- Develop a Marketing Funnel: Construct a framework that displays the potential customer’s purchasing journey. Then, strategize content for each stage of their journey to maximize impact.
2. Content Crafting
Now this is somewhat technical, yet the most fun part of the entire content marketing process. In this stage, you can hire best freelance writer to do the writing for you. However, the technicalities of this step are not the writer’s forte, so you will have to tackle them on your own.
The first step is to identify relevant keywords by conducting research. You can use tools like Ahrefs and Semrush to find high-traffic keywords. Next, find topics that pique your audience’s interest. And finally, you can dive into the writing process either independently or by outsourcing the task.
Remember, the aim is to captivate your readers, not perplex them. So, ensure your content is easily readable, uncomplicated, valuable, and engaging!
3. Publishing and Scheduling
You have got your content all written up and ready to go. But did you know, there’s actually a bit of a science to getting it out there for everyone to see? Let’s dive into some simple steps that can help make sure your content leaves the desired impact.
- Step 1: Choose Your Platforms
Decide where you want your content to go live. Are you going to post it on your website, share it on your social media accounts, or maybe email it to your newsletter subscribers? The choice is yours!
- Step 2: Timing Is Key
Now that you know where you want to post your content, let’s talk timing. Different websites and social media platforms have different peak activity times. To get the most eyes on your content, it’s smart to publish it when people are most likely to see it.
For example, if you’re putting up a blog on your business website, aim for around 9 AM to 10 AM. If it’s social media content, weekends or after-work hours are usually best.
- Step 3: Tailor Your Content
One size doesn’t always fit all. If you’re sharing your content on various platforms, make sure you customize it a little to match each platform’s vibe. A blog might need a different touch than a social media post, getting the point?
- Step 4: Set It and Forget It
You don’t need to be glued to your screen, waiting for the perfect time to hit the publish button. Fortunately, there are tools out there that let you schedule your posts in advance. That means you can plan ahead and schedule your content to go live at the exact right moment, even if you’re not around to do it manually.
4. Promoting and Distributing
Just hitting that publish button isn’t enough to make your content a success. If you’re looking to get more people interested and engaged, you’ve got to put in some extra effort even after your content goes live.
Did you post an article on your website? Great! But don’t stop there. Promote it by sharing it with your social media followers. Remember, it’s all about making sure your message reaches as many people as possible.
Now we realize it might sound like a bit of work to spread the word across different platforms but trust us, it’s totally worth it. And if crafting content for all those different places isn’t really your thing, no worries. You can always consider getting help from an essay writing service. They can assist you with creating content, and then you can optimize it to fit each platform.
5. Analyzing and Optimizing Strategy
Well, we’re not done just yet. There’s more to do! Now that your content is out there, it’s time to find out if you are seeing the results you hoped for.
That’s where analytics comes in. These valuable tools help you keep an eye on how your content is doing. If you pose on social media, use social media analytics to see how people are interacting with your posts. And, if it’s your website that’s the star, Google Analytics is your best bet.
These tools can help you figure out what’s working and what could use a little improvement. Once you know your strengths and weaknesses, you can devise smart ways to make your content even better and more successful.
Despite what many people think, content marketing is a full-time job that requires the utmost attention to detail. So, if you have been feeling your content is not delivering as it should, there might be something wrong with your strategy.
Hence, the next time you set out on a new content marketing campaign, make sure it does not lack any of the elements mentioned above. If you follow the stages outlined in this article, you will surely be amazed at the impressive results.